Tesco-owned wholesaler Booker has unveiled a revamped digital platform featuring a new-look website and app aimed at delivering a faster, smarter, and more personalised ordering experience for its retail and catering customers. Launched with refreshed corporate branding and high-resolution product photography, the updated platforms offer simplified navigation, an intuitive checkout process, and tailored features such as visual shopping lists, personalised homepages, product pairing recommendations, and improved search and ordering tools.

The digital upgrade also introduces an insights and inspiration hub designed to support businesses with ideas and resources on must-stock lines and trending catering ingredients. Suppliers stand to gain from enhanced brand visibility and expanded advertising opportunities across the site, complementing the retailer-facing enhancements.

Richard Lamb, Booker’s group technology lead, described the new digital experience as a “fresh, modern” take that covers the entire customer journey from browsing to checkout. He emphasised that the platform’s personalised features and smoother shopping journey are intended to make it easier for businesses to grow in partnership with Booker.

In addition to the revamped website and app, Booker has been actively rolling out complementary digital services for its retailer partners. Earlier in the year, the company launched Scoot, a delivery-focused ordering platform targeted at its symbol group retailers, including Budgens, Premier, Londis, and Family Shopper. Scoot connects local independent retailers with customers wanting rapid delivery of groceries and household essentials, with some areas enabling orders to be delivered within 30 minutes. Retailers using Scoot can customise delivery fees and service charges and receive marketing support packages valued at over £2,800, including promotional materials and thermal delivery bags. Booker Retail managing director Colm Johnson highlighted Scoot as an innovative tool for retailers to boost basket sizes, increase store sales, and build connections within their communities, with pilot phases showing positive feedback.

Booker’s digital support extends beyond ordering and delivery. Over 100 Premier stores have adopted SocioConnect, a free social media management app enabling retailers to efficiently post and track content across multiple platforms. Store managers have praised SocioConnect for saving time and increasing customer engagement, with one retailer reporting a significant rise in store footfall attributed to an enhanced social media presence.

The new initiatives reflect Booker’s broader strategy to empower independent retailers and caterers with integrated digital tools that help streamline operations and drive business growth. By combining personalised shopping experiences with delivery innovations and social media management, Booker aims to maintain its competitive edge in the wholesale market while supporting local retailers adapting to evolving consumer expectations.