Vypr is the UK's leading innovation intelligence platform.
We believe in putting fast, predictive consumer intelligence at the heart of innovation, helping you to successfully create better products, faster, every time.
Vypr’s easy to use data platform enables businesses to predict what products their customers really want, in real time, and enables agile product development. This improves outcomes and reduces the time and costs spent developing new products.
Our industry-leading process combines our research into behavioural science with our well-segmented consumer panel. The client is in full control, testing every aspect of their product innovation, from packaging, pricing, naming, product claims, ranging, and so much more.
We’ve helped develop thousands of successful products for some of the UK’s best brands, manufacturers, retailers and food service businesses