Baby Quality Food Awards Judging Process
The Baby Quality Food Awards’ judging process is underpinned
by Campden BRI’s expertise. Campden BRI will use what it refers to as Home
Usage Testing, otherwise known as HUT, which will see real consumers – mums and
their babies - test the products prior to launch. HUT testing is beneficial for
types of products that cannot be conducted under normal test conditions, such
as baby products and non-food items.
For the Baby Quality Food Awards judging, consumers will answer a recruitment screener, allowing for the selection of participants that meet only specific criteria/demographics.
The selected consumers will then pick up the samples, along with detailed usage instructions, from Campden BRI Consumer Centre in Warwickshire, to use in their own environment in real-life situations.
Feedback is gathered from them via a controlled online survey, with the responses typically gathering information on appearance, flavour and texture, in order to assess whether the product is meeting consumer expectations in terms of acceptance, liking and preference. Data can also be captured on preparing/cooking samples, along with feedback on packaging and on-pack instructions.
In the month following the awards announcement, every entrant will then receive full extensive feedback for each product.
Click here to choose a category and enter your product today!
ENTRY DEADLINE: Thursday 31 January 2019